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When Coca–Cola’s Blunder Turned Out to be a Brilliant Move

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When Coca–Cola’s Blunder Turned Out to be a Brilliant Move In the world of business, even the most well-calculated decisions can sometimes backfire, only to end up being the best thing that ever happened. One such remarkable story is Coca-Cola’s infamou s “New Coke”  fiasco of 1985. What initially seemed like a disastrous misstep turned out to be a pivotal moment in the company’s history, reinforcing the deep emotional bond consumers had with the brand. Sometimes, brands underestimate the power of nostalgia and customer loyalty. And in Coca-Cola’s case, an attempt to refine their product nearly cost them everything, until they found a way to turn failure into an unexpected victory. Let’s dive into how a single decision sparked outrage, panic, and ultimately, one of the most brilliant marketing comebacks in corporate history. When a Marketing Blunder Turned into a Genius Move During the late 1970s and early 1980s, Pepsi’s market share was gradually increasing, resulting in declinin...

Success: Is It Luck or Just Hard Work?

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Success: Is It Luck or Just Hard Work? Ever noticed how we often celebrate the people at the top, the fastest runners, the biggest achievers, the most successful names, and assume it’s all because of sheer hard work? But if you dig a little deeper, there’s usually more to the story.

Ignaz Semmelweis: The Father of Hand-washing

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    Ignaz Semmelweis: The Father of Hand-washing We’ve all felt grateful at some point, maybe for our health, the money we have, or the life we’re fortunate to live. But have you ever felt grateful for the knowledge you have?   Something as basic as hand washing feels like common sense today, yet there was a time when it wasn’t. One man dedicated his life to making this simple act known     Hand-washing is a common practice in modern                  households, but it was not so common during the 19th     century.

The Winner Effect: Success Breeds Success

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  The Winner Effect: Success Breeds Success Have you ever wondered why athletes like Virat Kohli, Christiano Ronaldo, Steph Curry, or Usain Bolt are so hard to beat? They’ve not only created records but broken countless more. Or how some entrepreneurs manage to build multiple successful businesses, while most people struggle to make even one work? Think of serial entrepreneurs like Richard Branson, Gary Vee, or Elon Musk. They don’t just succeed once , they keep winning. Scottish neuroscientist and clinical psychologist Dr. Ian Robertson explored this phenomenon in his book   “The Winner Effect.”